Trade every year becomes more and more difficult for the founders of stores and companies - due to the great competition, the problem of attracting customers is becoming more and more urgent, and store owners often puzzle over how to make their store more attractive to visitors, as well as over how to attract customers. how to maximize the competitiveness of your establishment. There are a number of progressive techniques that will attract more customers to the store, as they make buying things an interesting and enjoyable process.
Instructions
Step 1
Western stores recently got acquainted with an interesting innovation - interactive showcases. By installing an interactive showcase on your store, you will surely draw attention to it. The best option for this would be that showcase, which will allow anyone to choose a suitable model of clothing on the interactive screen, view the catalog of your company, compare prices for goods, learn more about promotions and discounts. Also, three-dimensional billboards showing original and voluminous advertising are very attractive to buyers.
Step 2
You can seriously stand out from the competition if you open an online fitting room for your store - many Western clothing stores have websites where anyone can pick up different items of clothing and accessories from the catalog, combine them and "try on" their own photo or 3D figure of a mannequin.
Step 3
In order to simplify the process of purchasing an item for buyers, install wall scanners in the store, with the help of which at any time the buyer can find out how much this or that item on which he did not find a price tag costs.
Step 4
Another advanced method of attracting people to the store is “smart” fitting rooms - for this you need to install an interactive camera in the fitting rooms, which will show the person his appearance from all sides, so that he can understand how the thing looks on him not only from the front, but also from the back. …
Step 5
Form a flexible pricing policy - frequent promotions, discounts and discount programs will make the store a favorite shopping destination for any person.
Step 6
In addition, for a store to be truly competitive, locate it in a crowded area - in the city center, on busy streets, near cafes and restaurants, and especially near metro stations. It is good if status establishments are located next to the store, which can also become an attractive element for your contingent - if the store is youth, then it can be an inexpensive coffee shop, and if the store is expensive, then it can be an expensive restaurant or club.
Step 7
Work on a good store image, on a variety of assortments and a competent pricing policy, and there will be no end of buyers.
