Only the sale makes money, everything else costs money. This statement is true for all entrepreneurs whose field of activity is the promotion of goods or services to the market. Selling is profit, everything else is cost. If you want to increase your sales performance, look for good salespeople. But how do you define them?
Instructions
Step 1
Determine for yourself what requirements the ideal seller of your products should meet. There can hardly be any doubt that the main thing for a seller is the ability to sell. Most likely, you don't want a soulless machine that sits behind the counter and mechanically writes sales receipts. In the overwhelming majority of cases, the seller must be the link between the product, which has consumer qualities valuable to the client, and the client himself.
Step 2
When recruiting sales personnel, do not seek to acquire a “universal soldier” with sales skills, market knowledge and a large customer base. If you have such unique specialists in mind, try to lure them to your side, and not look for them in the labor market. But be prepared for the risk of unrealistic expectations being too high.
Step 3
Prioritize candidates with direct sales experience. Such people are often able to single-handedly motivate a client to buy, using all their accumulated arsenal of means of influence. In direct selling, selling is often less of a manipulation technique than an art of effective communication. Keep in mind that the main secret of successful sales is to “sell” a person his own dreams, desires, hopes and goals, and not just a beautifully packaged product.
Step 4
When interviewing a candidate for a salesperson role, pay attention to their appearance and demeanor. As the face of a commercial enterprise, a salesperson must have his own appearance, be neatly dressed, tidy, and must have good manners. The seller's ability to speak competently, to clearly express his thoughts is also essential. Efficiency can hardly be expected from a bored-looking salesperson chewing gum.
Step 5
Also evaluate the candidate's knowledge of the area to which the products being sold belong. First of all, this applies to high-tech items such as cars, computers, household and office equipment, as well as cosmetics. However, with well-established training of personnel, the lack of technical knowledge can be made up without much difficulty.
