A few good corporate clients can significantly increase a company's revenues. Such partners require a special approach, since, as a rule, they represent the interests of the whole organization. Searching for a corporate client also implies serious preparatory work.
Necessary
- - Web site;
- - souvenir products;
Instructions
Step 1
Create a website targeted at corporate clients. Restrained and concise format, high-quality image articles, excellent graphics - all this will testify to your reputation. Describe in detail the conditions for working with such clients. As a rule, the decision to purchase your product or service is made by one responsible specialist. Build the structure of the site in such a way that this employee can clearly and clearly see the benefits of working with you.
Step 2
Deliver branded products specifically for corporate clients. It should be distinguished by high-quality printing, a decent level of performance, functionality in the office space. These can be fashion elements (stationery, dishes, accessories), detailed booklets, magazines, electronic presentation. Since such products are quite expensive, they should fall into the hands of the most promising potential customers. Think carefully about how it will be distributed.
Step 3
Build a base of potential corporate clients. To do this, use the Internet, electronic catalogs and various business publications. List the companies you would like to work with. Identify employees who are competent to make this decision. Make the most detailed information about the company. Enter all the information received into the database.
Step 4
Create a one-size-fits-all business proposal on letterhead. It should become the main element of the folder that will be provided to your potential partners. In addition to the commercial offer, include business cards of the employees responsible for corporate work, brochures and other promotional materials. Schedule personal appointments with clients from your database, during which you will leave this folder.
Step 5
Take an active part in business events in your city and country. Attend exhibitions, conferences, seminars: such events are an excellent source of business connections.
