Now a good sales manager is in great demand in the labor market. A competent leader understands that a specialist in this field is able to regularly bring tangible profits to the company. What is the direct activity of a sales manager?
In different companies, the functionality of a sales manager is not always the same. It depends on the job descriptions developed in each specific enterprise, as well as on the strategic plans of management and methods of management of the organization.
But more often than not, especially in a small business, a sales manager performs many functions. He not only answers incoming phone calls and emails from potential customers, but also, as a rule, is engaged in finding new customers and building close business relationships with them. Those. he is expanding the client base of the enterprise, performing the functional duties of a development and customer relations manager.
In addition, the selling manager often independently meets with the representative of the customer, draws up a contract, issues invoices for the supply of goods or the provision of services. Further, he controls the process of transferring money from counterparties to the company's current account. If funds are not received from customers, the sales manager has to call and find out what the delay is. Thus, the selling manager sometimes performs a limited set of accounting and control functions.
The main role of the sales manager is, of course, related to the sale of goods or services. In each company a monthly sales plan is assigned to managers. The plan is necessary for the company to be able to pay rent, taxes to the budget, salaries of office workers and other operating expenses of the company. As a rule, the money earned from sales in excess of the plan forms the income of the selling manager.
Therefore, a manager who knows how to sell and win clients brings tremendous benefits to the company. In addition, due to his skills, such a specialist can receive a high monthly income. Thus, a top-notch sales manager will always enjoy well-deserved credibility with superiors.
