A sales manager is not a salesperson, but the face of the company. It is this person who represents the company a hundred times a day by phone and email. The income of the entire company depends on how the manager presents the product.
Instructions
Step 1
The most important quality a manager needs is communication skills. You need to find contact with any client. In order to be sociable, you need to master and correctly use sales techniques. It is necessary to maintain contact with the customer right up to the shipment of the product. You need to clearly know what you are selling and convey to the client all the benefits of the product and cooperation with your company.
Step 2
The manager needs to have assertiveness and the gift of persuasion in the profitability of purchasing a product. At the same time, you need to be gentle and polite enough so as not to alienate the client. You can acquire these skills by going through various trainings and studying video courses.
Step 3
Regardless of the direction of the company, the manager must look presentable, speak competently, have foresight and be able to resolve conflicts. In addition, the manager must clearly know the theory of sales and have his own customer base. He must be able to apply the knowledge gained, thoroughly remember his products and their features.
Step 4
The manager needs to study competing firms and their weaknesses in order to point them out to the client and win them over to his side. Sales specialists need to not only independently study professional literature, but also be sure to attend all trainings and refresher courses.
Step 5
The manager must be respectful of his work, he must be willing to sell. If there is no desire to achieve high results in sales, then other qualities will not help in work. A person in such a job must be hardworking, active, executive and stress-resistant.
Step 6
A good manager must be prepared to fail. Not all concluded contracts and negotiations will bring successful deals. It is important not to take a bad result to heart and always be open to new deals, you should not dwell on one client.
Step 7
To be effective in sales, you need to play sports, no matter how strange it may sound. After all, sports competitions are comparable to the sales process. Managers are also struggling for results. A specialist who is actively involved in sports behaves much more assertively. The athlete will not be broken by fleeting failures, and he will move on.
Step 8
The manager needs to inspire trust in the client. You don't need to lie to customers for this. You need to honestly communicate about delivery times, product quality, etc. It is honesty that will help build reliable and long-term relationships with the client that will bring good profit to the company.
