The number of travel agencies today is so great that a reasonable question arises: do such companies find a sufficient number of clients? Unfortunately, a large number of travel companies are closed during their first year of operation. After all, it is getting harder and harder to attract customers.
It is necessary
Create a unique offer that differentiates you from the competition. Despite the oversaturation of the tourist market, you can always find a narrow niche that is not yet occupied. Event tourism, eco-tourism, trips to championships and superstar concerts - there are a lot of options to attract attention to your services. Of course, it is extremely difficult to invent something fundamentally new in this area. In this case, try to do what everyone else, but a little differently.
Develop a corporate culture of communication with clients. In this case, we are not talking about elementary politeness and impeccable service, which are undoubtedly also important. Think over the technical organization of work with potential consumers of services. This concept includes the efficiency of call processing, high-quality telephone consultations, the speed of selection of tours. Very often, clients are eliminated at the initial stage only because managers make them wait on the line for a long time or do not call back on time. Eliminate these flaws.
Build trust in your company. As a rule, a potential tourist chooses a company that has been on the market for a long time. Of course, the newly created travel agency may look suspicious due to the frequent scandals with numerous fly-by-night firms. If your company has been around for a while, actively build a positive reputation for it. Leverage public relations, charity events, themed internet forums, and blogs.
Develop a customer loyalty program. Every traveler should be 100% satisfied with your service. Try to anticipate all the needs of the client, warn about possible difficulties, remind you of the departure date, and upon returning, be sure to ask about your impressions. In this case, he will tell his friends about you and recommend you as a reliable company.