In Russia, the attitude to insurance agents is gradually changing, as to people who impose unnecessary services on anyone. Our country is gradually moving towards Western insurance standards, where almost every individual or company has a personal insurance agent. How do you start working as an insurance agent and build a client base?
Instructions
Step 1
Determine by what criteria you will choose "your" clients, depending on the type of insurance that you plan to do. Be sure to collect all the necessary information about the real state of affairs in insurance in your area.
Step 2
Place advertisements for insurance services in the media. Check their content with the insurance company whose interests you represent. Go to the website www.24com.ru, which provides services to novice insurance agents in finding clients
Step 3
Order brochures, leaflets, calendars from specialists in an advertising agency (or create them yourself). Contact the delivery service so that they can help you with the distribution of advertising to organizations and residential buildings. Order business cards as well to represent the interests of your company with dignity.
Step 4
Contact family and friends with insurance offers. If one of them is interested in your offer and signs an insurance contract with you, be sure to ask to recommend you to other close and familiar people.
Step 5
Try to look for clients using the "cold call" method. In other words, open the telephone directory and call all the phone numbers whose owners are of interest to you. Before that, be sure to prepare a sample scenario for communication by phone. Your proposal should be short, as informative as possible, unobtrusive.
Step 6
Become an assistant with an experienced insurance agent who, due to his busy schedule, can no longer work with all clients. If you are lucky, he will share with you the data from his database on clients (of course, not the most promising ones).
Step 7
If you are engaged in car insurance, try to negotiate with the traffic police to provide them with operational information about persons who do not have insurance at the time of their inspection.
