Advertising - the engine of trade - is a well-known and indisputable fact, but how to offer advertising services unobtrusively and at the same time effectively is worth thinking about. Below are a few tips to follow when you intend to offer your advertising services to someone.
Instructions
Step 1
First of all, define your target audience precisely. Based on the analysis of such components as: age, social status, level of wealth, marital status, professional activity - the initial predisposition of people to your proposal depends. Once you have compiled a figurative portrait of your buyer, now you should often visit where your potential client can be. For example, if your advertising services are related to promotional events, such as organizing tastings, giving gifts for the purchase of goods, etc., then your client will be a business entrepreneur or a representative of a large organization related to the food industry. To meet each other, one should attend food exhibitions, open business conferences, etc. Visit this kind of place, and in an informal setting, for example, at a coffee break, you can easily strike up a conversation with the right people and offer your advertising services in the meantime.
Step 2
Immediately "pounce" on the client with your suggestions is not worth it, it is necessary to make a favorable impression and demonstrate intelligence. Prepare a business card in advance, where your contacts will be indicated and your profile of activity is briefly described, i.e. the benefit that the client will receive if he decides to cooperate with you. To do this, you can attach a leaflet or a small brochure with a business card and hand it personally to your potential customer.
Step 3
When you actively start offering your advertising services to a client, refer to the numbers and visual charts that illustrate the effectiveness of your advertising activities to other companies. The successful experience of competitors will make even "venerable" managers think about the prospect of cooperation with you.
