Many people want to maintain their vitality and health, want to have fun, expand their circle of acquaintances, or just love to dance. And all of them are the target audience of the dance academy. With the right approach, the profitability of this business can reach 50%.
Necessary
start-up capital; - premises; - staff
Instructions
Step 1
First, decide what budget you have and what financial investments your project will require. While learning to dance does not require large expenditures for the purchase and maintenance of additional equipment, start-up capital is necessary for you. Make a business plan to be clear about your options. In addition, it can be useful if you decide to attract additional investors or take out a bank loan to develop your business.
Step 2
You need to legally formalize your activity. For a dance academy, a form of organization such as a limited liability company or an individual entrepreneur is suitable. You can also register a non-profit organization, but this will only work if you yourself will teach people in small groups.
Step 3
Find a suitable room. It should be located so that your future students can easily get to the classroom. In addition, the dance hall has such requirements as spaciousness, the presence of a non-rigid shock-absorbing coating, mirrors on the walls with a height of at least 1.8 m. Try to negotiate a lease with a fitness center: the premises for sports group classes will suit you and their clients. are also your target audience. Initially, a temporary lease of the site is suitable based on the number of hours of classes per week.
Step 4
It is desirable that all major dance styles are represented in the dance academy. But at first, you can only focus on the most popular ones. Young people love hip-hop and club dancing, while older people are partial to Latin American style.
Step 5
Recruitment is especially important for the development of your business. At the same time, it is necessary to take into account not only the level of training of dance instructors, but also their ability to contact with people involved and carry them along. It depends on this whether the students stay in your academy or go to competitors.
Step 6
Consider marketing materials and a visitor acquisition campaign. You can use outdoor advertisements, flyers, media advertisements. The Internet provides great opportunities for advertising. If you have the opportunity, make an interesting video clip about classes in your dance academy. Videos are spreading incredibly fast on the Internet, and this can bring awareness to your business. Create your business card website, social media group or blog that will inform potential visitors about your dance academy and provide feedback to them.
