Nowadays, dance classes are more than popular. Building a business on this is very promising. It is worth noting the low level of competition - even in large cities there are not so many dance training establishments, and therefore all serious schools do not experience a shortage of clients. Another advantage of such a business is its profitability, which on average varies by region in the range of 20–40%. The average payback period for a well-organized establishment is 1–2 years.
Dance school: organization and planning
Decide what kind of dances you will teach. However, you should not be limited to just those styles that you personally know. After all, you can always hire a teacher who understands a particular dance style, thereby expanding the choice for your potential clients.
Analyze which destinations are the most popular right now. Also consider whether you will be teaching adults or children. All this will allow you to define your target audience.
Then you need to decide on a place to open a dance school. To decide if the location is right for you, look to see if there are similar successful establishments in the area. If there are any, it means that there is a demand for these services. Then you need to assess if there is room for competition.
Take a close look at your competitors and see if you can do better. You can also check the feasibility of opening a dance school in the area by offering short lessons - for example, at a local gym.
To do this type of business, no permits or licenses are required unless you issue diplomas. You only need to register a legal entity or an individual entrepreneur and choose a taxation system.
Recruiting staff for a dance school
When opening your own dance school, you need to pay special attention to the selection of personnel. It is not uncommon for clients to choose a particular educational institution only because of a particular teacher. When choosing teachers, be guided by both his dancing skills and character traits, because patience and the ability to get along with people in this matter are very important.
80% of the credibility of your institution will depend on the work of teachers. A comfortable psychological atmosphere in the course of classes, as well as an individual approach to each student will help make your dance school successful.
Dance School Opening: Advertising and Marketing
Your main marketing campaign will be the name you choose for your dance school. The name should be memorable and euphonic, not like the names of your competitors' studios. Think about what your business might look like in 5-10 years, and try to choose a name that will allow you to expand. It is advisable to opt for a more universal name, which will not be limited to a certain style of dance, etc.
When planning to open an educational institution, you need to make a website for it, which will contain information about the school, dance directions and photographs. The emergence of popular social networks provides an excellent opportunity to promote your dance school online for almost free. In addition, there are various sites with catalogs of companies where you can post information about your establishment.
According to entrepreneurs, there are many ways to advertise dance school services. For example, mass (the most expensive) advertising through local radio and television, information in print media, installation of advertising posters and billboards, registration at call centers, etc. is quite suitable. Conducting advertising campaigns in certain institutions - in universities, schools, large organizations - also gives a good effect.
According to experts, people are much more willing to attend dance schools with friends, classmates, classmates, colleagues than alone. Therefore, the promotion of services in certain institutions, where people know each other well and can together decide to attend such classes, can generate a significant client flow. And, of course, one should not forget about various discounts for regular customers and those who want to bring a relative or friend to the dance school.
Another way to raise awareness about your dance school is by organizing open house days where your potential clients can see what your students have mastered. To attract more interested customers, make the first lesson for them free. It will be much easier for people to decide to go to your dance school if the orientation lesson is free.
Opening a dance school: a few more nuances
In the process of developing this business, several different forms of payment for dancing classes should be worked out - for each individual visit, a monthly or 3-month subscription, or a fixed amount of payment for a separate training course. Each of these payment methods has its own advantages and disadvantages for customers.
When your dance school is on its feet and has talented students, you can already try to perform at various festivals and concerts. If successful, this will significantly increase the authority of your institution. It will also be useful to ensure that this event is covered in the press.
