Sales manager is an interesting and promising position. People with a certain set of personal characteristics can apply for it. In addition, for the effectiveness of the business, it is necessary to train traders.
Primary training
As soon as a newcomer appears in the sales department, he should be brought up to date. First, you need to conduct an introductory briefing, demonstrate to the employee the structure of the department, management or department, and the entire company as a whole. The sales manager must see the whole picture and know which department employees he should contact in this or that case.
If your company has any instructions and regulations, you need to familiarize the newcomer with them. Sometimes the overall efficiency depends on how accurately and accurately the sales managers act. Of course, the sales manager needs to be dedicated to what he has to offer to clients. Provide training on the products or services your company specializes in. It is better to first give the basics and outline the main points of the price list, otherwise the beginner may get confused.
You also need to conduct training on sales technology. Organize trainings for the manager on sales stages, detailing each of them. It is imperative to include an active component in the training in order to check how the employee has mastered the material and to give him the opportunity to pre-practice sales skills. This can be done using tests or business role-playing games.
At the end of the training, get feedback from the employee. So you will understand what he has learned and what he still does not know. Thanks to the feedback from the participant in the training program, you can draw conclusions where your system is especially effective, and where there are weaknesses that should be improved or supplemented.
Periodic training
Sales manager training does not end with a trial period. Throughout their working life, they can and should improve the level of their professionalism. Of course, the best simulator for this is practice. But training events will also not be superfluous. Moreover, at trainings, businessmen have the opportunity to exchange personal experience, which is very useful.
After a sales manager has worked in your company for some time, he should have some questions and requests for training. If he is having difficulty communicating with clients or interacting with colleagues, you must help him.
Trainings should be held from time to time, for example, once every six months. You can determine the topics based on the specifics of your company's activities or based on the results of monitoring the work of merchants. For example, you can cover topics such as effective telephone sales, objection handling, voice control, customization, time management, and so on.
Remember that trainings give sales managers more than knowledge and skills. Participants in such active learning receive a powerful boost of energy, drive and a burst of enthusiasm. Therefore, one should not neglect staff training.
