Advertising campaign development is a rather complicated process. It requires an integrated approach, knowledge of the market and consumer psychology, as well as experience and high professionalism. A well-planned and implemented advertising campaign increases sales and promotes successful business promotion.
Instructions
Step 1
Be clear about the goal of your campaign. Without this, the development of effective communication is impossible. Identify any problems she needs to solve. Before thinking over the sequence of advertising actions, you need to understand what they are and what advertising moves should be.
Step 2
Do some preliminary research on your target audience. It should include a full analysis of it. You should know all her preferences, track media consumption, attitude towards your brand and brands of competitors. It is also necessary to characterize the position that your company occupies in the market and determine the main trends in its development. Based on this research, you will be able to draw conclusions about where, how and when to place your advertising messages.
Step 3
Think over your advertising campaign strategy. At this stage, it is important to determine which media you will use to achieve your goal. Your choice must have a clear rationale. Here it is necessary to determine the nature of the main promotional activities that will be carried out within the campaign.
Step 4
Create a media plan and optimize your data. Specific media should already appear here, where your advertising message will be posted. Indicate the time, date, number of broadcasts, etc. The main task of an advertising specialist is to reach the largest number of representatives of the target audience with the lowest material costs. By optimizing the media plan, it becomes feasible. Most often, a media plan is a table that displays all advertising activities that will be carried out within the campaign, taking into account their cost.
Step 5
Develop promotional materials that will be distributed on selected sites. This can include videos, banners, flyers, etc. Then place them, according to the media plan, in the selected media. They should be as clear as possible to potential consumers, form their positive attitude towards the product, etc.
Step 6
Analyze the effectiveness of your advertising campaign. This will help to correct the current state of affairs and determine the right direction to be followed in the future.
