A well-designed advertising campaign can make your product incredibly popular if it is of high quality and useful to the consumer. At the same time, advertising can accelerate the process of “dying” of a product if it does not meet the needs of its customer. It is necessary to develop an advertising campaign, guided by the basic principles.
Instructions
Step 1
Define your target audience. Almost every category of products has a limited circle of people for whom they are intended. For example, electric razors are mostly used by men. It would seem that they will be your target audience, but they are not! Women often buy this device as a gift to their husbands, young people, etc. To correctly identify the category of people to whom your ad should target, you need to conduct a thorough analysis of their preferences and purchases.
Step 2
Think through your marketing message. Before you publish a message, you need to determine what exactly you want to get in the end, what you need this whole campaign for. The advertisement must contain a clear message that will be easily perceived by the viewer or listener. After getting to know your video or text, the target audience shouldn't have any questions for your company.
Step 3
Choose the most effective communication channels through which you will reach your key audience. Now these channels include television, radio, press, Internet and outdoor advertising (billboards, stops, transport). In order to determine the best placement option, you need to proceed from the characteristics of your target audience. This moment becomes even more significant if you have chosen TV or radio as your main channel. In this case, you should know what time potential buyers of the advertised product watch TV or listen to the radio.
Step 4
Calculate the most optimal number of exits of your advertising message for the entire period of the advertising campaign. According to the research results, the minimum number of views of a commercial before it is remembered is 3. every person should see your ad at least 3 times.
Step 5
Be creative. It is extremely difficult to surprise someone with ordinary advertising now. Therefore, advertising agencies are always in search of something new, previously not invented and not used in advertising practice.
