Since ancient times, advertising has been a marketing tool that influences public opinion and people's choice of a particular product. Nowadays, the art of advertising has almost reached perfection. Among the huge number of different offers and products, the question arises about the effectiveness of your advertising. You can answer this question by calculating the effectiveness of advertising and examining how familiar your target audience is with the advertised product and how it relates to it.
Instructions
Step 1
By assessing the effectiveness of advertising, you will be able to properly allocate finances, determine how large the audience managed to reach the advertisement, how many potential customers and buyers are, and how popular this advertisement is among potential customers.
Step 2
One of the most popular ways to do this is through an audience survey. Make a targeted sample and conduct surveys in the right social groups - ask whether people know about a given product or a given company, how they relate to it, whether they see its advantages over other companies and products, what they like and what not like this ad.
Step 3
Carry out the first stage of advertising efficiency research before its launch in order to provide preliminary estimates and interpretations and determine whether such advertising will be effective in the future, and the second stage should be carried out after the advertisement has entered the market.
Step 4
It will take you some time to poll enough social groups about the popularity of the advertisement and its popularity. You can conduct one, two or more surveys to summarize first the intermediate and then the final results, to assess how effective your advertising was for your target audience.
