To be competitive, any company must develop. This also applies to shops. Of course, buyers make their choice based on several factors. This is the cost of production, and the proximity to home, and the quality of service. In order to retain regular customers and attract new ones, the store's performance needs to be regularly improved.
Instructions
Step 1
For store improvements, start by improving the quality of service. First, find out how employees work. To do this, do your research - mystery shopping. You can invite several people you know for this work or contact a specialized company. After receiving the results, discuss with each seller all the pros and cons of his work.
Step 2
Change the opening hours of the store. Sometimes it is impossible to purchase goods in the morning or evening hours. Make your work schedule around the clock. Especially if there are no shops with such a schedule near the store. If after a month you see that this has not brought much profit, make the store open early in the morning and close late in the evening. Determine the optimal time to work in practice.
Step 3
Expand the store's assortment regularly. Then you will be visited not only to purchase goods, but also to find out if there is anything new. Open home delivery for a small fee.
Step 4
Sell only quality products. Check the products that arrive at the store regularly. At the slightest discrepancy in quality, return the goods.
Step 5
Visit stores with similar products in your neighborhood. Find out the pros and cons of their work. Offer your clients more favorable terms, at least for a while.
Step 6
Redecorate the customer service area. Provide chairs or armchairs for convenience, if necessary.
Step 7
If the store is small, advertise it within a couple of kilometers from it. Print discount coupons or promotional posters. Place them in mailboxes, stick them near porches, or distribute them with the help of promoters.
Step 8
Conduct regular prize draws for your customers. Then they will come to you not only for goods, but also in the hope of winning. Make gifts or discount cards or store products.
Step 9
Train staff every few months. Use a variety of trainings and seminars. Sellers are the face of any store. Therefore, they must know their job and do it well.
