When the work on the current objects ends or the customers freeze their construction until better times, it is time to look for new contacts. This always requires certain costs: finance or time (but, as a rule, both). It is necessary to pay salaries to managers and workers, and the state also needs to pay taxes. Even companies that have a dozen regular customers think about new ways of finding customers at such moments. And if there are one or two regular customers, then you should start looking for new ones urgently.
Instructions
Step 1
Active search
Monitoring news. Select a person who will browse the Internet and read the press for 3-5 hours a day, looking for references to current construction or construction plans in them. View also the announced tenders, while searching for the contacts of the companies named in the articles, then check these contacts. Then call the found companies and send them commercial offers by e-mail, mail, fax. In a successful case, an appointment will be made for business negotiations and the conclusion of a contract.
Step 2
Hike to construction sites
Go through the construction projects underway in your area and find customers who are dissatisfied with the current work. Offer them your services, get them interested and explain why you are the right fit for them.
Step 3
Calls
Look for contacts of large construction and general contracting companies and call them, asking a simple question: "Are you building now?" Perhaps you are planning construction in the near future. If yes, then drive up, build relationships, and you already get into their contact database, which will certainly bring you orders soon.
Step 4
The same thing, but on the other hand. Look for information about current construction sites, look for contacts of companies that are building, and call. Next, clarify whether construction will continue amid the crisis, and subtly offer your services. Each of these methods ultimately leads to contact with a potential customer.
Step 5
Passive search
It is characterized by the fact that you advertise, but further search for potential customers consists in answering calls and participating in tenders that are sent to you by the company. This approach can be justified: subject to the exceptional uniqueness of the service offered by your company; in a situation where demand significantly exceeds supply; when you have already established yourself well, and you have no end of clients coming to you for recommendations. Provide direct and indirect advertising, promote your site, work with partners on the customer exchange system, etc.
