With an abundance of goods in the clothing market, tailoring may not seem like the most profitable business. The total costs will in any case be quite high, and the volume of work of a small sewing enterprise will not always be able to cover them. However, with the right approach and certain marketing steps, the atelier can be made profitable.
Necessary
- - good staff;
- - the Internet;
- - loyalty programs for clients;
- - production capacity.
Instructions
Step 1
Be clear about your target audience. Your positioning depends on the location of the studio, the list of services provided, the experience and qualifications of the staff. Targeting orders with a price tier above the average is usually one of the most disadvantageous. The discerning public prefers to buy clothes in expensive stores, and if they are sewn to order, then from designers or in other prestigious places. Focus on the average city dweller with an average income, but at the same time study his requests and needs in detail.
Step 2
Offer the services that are most in demand by your target audience. Start with the simplest and most requested types of orders, such as repairing clothes. Try to offer your clients the whole range of services in this category - from standard hemming of trousers to working with fur and restoration of products. For the most difficult manipulations, you can hire a freelance worker to complete the task within a specific time frame. At the same time, the most popular types of small work on the repair of clothes must be done very quickly and efficiently: this is how a reputation and a stable volume of orders are built up.
Step 3
Good staff can provide 50% of your company's success and profits, and possibly more. You are in constant search, entice talented seamstresses from competitors, look for them among friends. Differentiate the types of orders between your employees. The most experienced, creative and responsible seamstresses should be directly involved in tailoring and serving loyal customers. Do not overload them with small mechanical work that less experienced employees can handle. However, at the same time teach staff, regardless of their status, to communicate correctly with customers. A good relationship with visitors will increase loyalty to your atelier and work for your reputation.
Step 4
Create a corporate identity for your atelier and develop a loyalty program. A memorable logo, branded packages and discount cards are the minimum that gradually starts to work for you. Promote your atelier on the Internet. If it is not possible to make a full-fledged website, create groups on social networks, which will contain all the detailed information about your services, photos of the most successful works, current offers, promotions.
