Preparing to open a store is always accompanied by many important questions, the correct solution of which allows you to maximize the profitability of the store. One of these defining moments is the correct placement of commercial equipment.
Necessary
- - trade software;
- - shop premises.
Instructions
Step 1
Correctly selected and located trade equipment plays an important role in organizing the process of the store's work. Firstly, it serves for the competent placement of products necessary to attract the attention of buyers. The second is to significantly simplify the work of salespeople. Thirdly, a kind of decorative function. The market sector, which is occupied by the sale of commercial equipment and proposals for the design of the sales area, is quite saturated. So there is plenty to choose from.
Step 2
A different assortment of goods offered for sale and a different format of stores imply different types of commercial equipment and its layout. When concluding a contract for the supply of equipment you have chosen for your store, pay attention to some general marketing approaches to its placement.
Step 3
First, decide on the direction of the product being sold: a grocery store or a manufactured goods store. After that, choose a system of work: a self-service store (by the way, this system provides more productivity and, ultimately, profitability of the store) or a traditional store with a seller behind the counter. Based on these decisions, start planning a method for placing commercial equipment.
Step 4
For a self-service store, the basic principle is to select free access of visitors to all goods, the placed equipment (racks and others) should be clearly visible, not clutter up the hall and ensure free movement of customers around the store. At the same time, make sure that you do not create a sense of a warehouse.
Step 5
When choosing a method for placing equipment in a store where customer service takes place behind the counter, pay more attention to the seller's ability to get to the ordered goods as quickly as possible and full display (showcases) for a convenient overview of the assortment by buyers.
Step 6
Much attention should be paid to the mutual arrangement of the sections; when buying any product, related products should fall into the buyer's field of vision.
