It is difficult to argue with the fact that advertising is the engine of trade. But not everyone is able to start this engine. In order to receive a stable profit from advertising distribution, you need to make a lot of efforts to convince potential advertisers of the profitability of working with your company.
Necessary
- - customer database or contact details of companies that may be potentially interested in advertising placement;
- - price list of the company;
- - commercial proposal.
Instructions
Step 1
Identify areas that can potentially be sold for advertising. Depending on what resources an enterprise or an individual owns, these can be: places in periodical correspondence, facades of houses or airtime on radio or television.
Step 2
Make sure the business is authorized to carry out promotional activities. This should be reflected in the list of activities of the constituent documents with codes 74.40 (Advertising) or 72.60 (other activities related to the use of computers and information technology).
Step 3
Study the pricing of your competitors who are already in the market. At this stage, it is important to consider the popularity of the advertising platform and its quality. For example, the cost of the advertising space of a street banner reflects the degree of saturation of the adjacent highway. Newspapers and magazines set the cost for their advertising services depending on the circulation and the volume of the product sales market. In addition, the period of work of the advertising distributor in the market also plays a role.
Step 4
Create a business proposal. It should reflect all the advantages of your advertising platform. As a rule, commercial offers focus on the target audience.
Step 5
Use your customer base to spread your sales pitch. It consists of the coordinates of representatives of companies that could potentially be interested in advertising. You can find this information on the official websites of the companies. As a rule, to find advertisers you need a leading specialist who will establish and maintain contacts. These powers can be delegated to an employee of the company or to the manager himself. But most often the company hires an employee with experience in this area. And, as a rule, the main criterion for selecting a specialist is the presence of an active client base. Thus, an advertising manager or agent can, without wasting time on creating a database, immediately start looking for advertisers on the first working day.
Step 6
Prepare the forms of the contract for the provision of services, which will spell out all the nuances of the transaction.
Step 7
Create a blank media plan. This document will be used for internal use only. It will record the release dates and the end of the advertising period for each client. Also in this document, notes are made about payment and renewal of the contract.
