Many aspiring copywriters do not pay due attention to the description of the article. But in vain. The "Description of the article" field on any self-respecting exchange is your chance to show the customer what exactly your article he needs to buy. This is your ad, a way to grab attention and stand out from the crowd.
Instructions
Step 1
Don't write, "This article is about …" etc. Better to come up with a title that explains the essence of the article. And in the description, give a couple of "catchy" expressions, "hooks" to interest the buyer. Create intrigue. So you show the buyer that the reader will also be interested in your article, which means, at least, he will start reading it.
Step 2
Show all cards. If you give any advice, at least list the points. If you are discussing on any topic, write down what conclusions you have come to. The buyer should be aware of your article before purchasing it. Or at least have an idea. What if he needs an article where you praise the exam, and you scold him in your thoughts?..
Step 3
Write the description in the same language as you wrote the article. If this is an entertaining article, then the description should be "light", unobtrusive. If it is a serious study, then the description should not be entertaining at all.
Step 4
Make an additional description: write down what audience your article is intended for, for which site, where your article can be adapted. Be sure to indicate if your article is part of a series: maybe the customer will buy more or give you a personal order.
Step 5
Give the buyer a nice bonus. For example, write that you made a discount on an article (even if you didn't). Or attach free photos. Or offer a free revision. It will be more pleasant for the buyer to buy your article.
