A copywriter is a person whose job is to write advertising texts, articles, slogans on a variety of topics. Copywriters who know their job well are in demand, and their services are well paid.
The profession of a copywriter is no less complex and responsible field of activity than the work of a marketer, PR specialist or advertiser. After all, a copywriter needs not only to have good theoretical knowledge in this area, but also to have practical skills. Thus, we can conclude that a person engaged in such work first studies information on a given topic, and then receives a number of keywords that need to be evenly arranged throughout the text. True, it should be borne in mind that a dry text will not be of particular interest, therefore the author must have good erudition and a share of humor, and must also use a creative approach.
In addition, the ideal copywriter needs to be able to write coherently, intelligibly, clearly and simply. As a rule, ingenious innovative ideas of a copywriter are not born spontaneously, and a masterpiece appears after a long painstaking work, taking place within the framework of an advertising brief that was created by marketers. An important point is the fact that before starting a project, a copywriter should have a clear idea of the target audience and competitors of the customer. Among the personal qualities of a person working in such a position, there should be non-standard thinking and the ability to be able to invent an original move.
What is the responsibility of a copywriter
The duties of a person who is engaged in this type of activity include:
- timely provision of advertising information;
- development of advertising texts, writing articles, creating advertising;
- preparation of reports on the work done;
- organization of presentations of titles, articles, slogans, scenarios to bosses or customers;
- implementation of editorial, as well as information and analytical work;
- preparation of a speech message for the management for scoring at press clubs, television, conferences and radio.
What a copywriter should know
A copywriter needs to have the knowledge:
- fundamentals of labor legislation;
- means, methods of advertising and media;
- basic principles of media planning;
- special and general requirements for advertising;
- advertising software and computers;
- market conditions for works, goods and services;
- fundamentals of ethics, concrete and general psychology, philology, sociology, aesthetics;
- practice and theory of advertising management, marketing;
- on the protection of consumer rights and safety regulations.
