Currently, no serious business can do without business correspondence, so mastering its skills is extremely important in modern society. Moreover, these skills are necessary not only for business owners, but also for ordinary employees who can correspond with the partners of the company.
Focus on the purpose of the correspondence and stick to it in the letter. For this, it is necessary, first of all, to understand that any communication pursues the need to inform the interlocutor or his convictions. Depending on a particular situation, the emphasis can be shifted to one side.
Create a positive business image in the eyes of the interlocutor. In no case should this step be neglected or treated with negligence, since the formed attitude towards the sender of the letter, after even a cursory reading, will remain in the addressee's memory for a long time. The business image of a letter is influenced by six main criteria, such as: the correct choice of the subject of the letter, the response time to the letter, the correct personal appeal, expressing gratitude for reading the letter, ending the letter on a positive note and the correct signature of the sender.
Form a loyal client attitude towards yourself or your company in the letter. According to marketers, about 80% of the company's profits come from its regular customers, so their requirements should be treated with special care. To increase the loyalty of regular customers, you should control the following three points in the letter: pay attention to the needs of the client, use the addressee's vocabulary in the text of the letter and obey the addressee's logic. Only by becoming closer to the client, the sender will be able to fully satisfy his wishes.
Divide the letter into semantic components. In this case, it will sound more convincing to the addressee. There are three such components in total: information about what the sender offers, a clear message about how the addressee will benefit, and convincing arguments to prove the main points of the letter.
Structure sentences so that they clearly correspond to the norms of the language in which they are written. This spelling feature affects a person's perception of information. Arrange the members of the sentence in the simplest accepted order for a particular language. The sentences themselves should be concise and easy to understand. Put extra spaces between paragraphs to make it easier for the reader to understand the information.