A conference in any organization is an extremely important event. It requires careful preparation and flawless implementation. Any nuance can spoil the impression of your company. There are basic principles that should be considered in order to organize a successful conference.
Necessary
Paper, internet, money
Instructions
Step 1
Set a clear goal for yourself. Why do you need this conference? What, ultimately, do you want to get? The conference can be aimed at providing the company with reliable business contacts, at improving its image, at finding investors, etc. Depending on this, a certain direction is chosen, which should be adhered to throughout the process of preparing and holding the event. Remember that the goal must be achievable, measurable, and with real time characteristics.
Step 2
Give a name to the event. If it is not the first time, do not forget to indicate the numbering. The name should be bright, catchy, intriguing. Your target audience should be interested in the conference.
Step 3
Define a clear target audience. Even a perfectly prepared and organized conference may have no effect if you invite the wrong people to it. Ask yourself who should be speaking, whose opinion should be heard, how this event can be of interest to guests. Try to determine where and how best to communicate with your potential target audience, which influences the right people to make decisions about participating in the event you are organizing.
Step 4
Decide on the time and place of the conference. Most conferences take place on weekdays (except Friday) unless a long event is planned. The place largely determines the whole opinion about the event as a whole. The guests' attitude to the conference is formed even when they are just looking for a conference room or hotel. Therefore, describe the route in as much detail as possible, place signs if possible.
Step 5
Announce a conference. Select the media that your target audience speaks most frequently. Place advertisements or articles about the upcoming event in them. Send invitations to all the guests you are interested in. Whether it's a newsletter or a colorful newsletter, it's up to you. In the invitation, indicate the place, time, name and direction of the conference.
Step 6
Gather a committee that will consider all responses to your proposal and select the most interesting and relevant proposals. After that, it will be possible to start forming the program of the event.
Step 7
Distribute responsibilities within the team. Someone is responsible for communicating with guests, someone decides all issues with the media, someone leads the event, etc. Provide additional speaker materials to all conference attendees. Be sure to check all the equipment before the event.
Step 8
If you find you are running out of time, set a time limit for each presentation and for the number of questions. Ask the audience to ask the speakers any additional questions after the end of the event.
