The profession of a graphic designer today is considered one of the most demanded and highly paid ones. No publishing house, no advertising agency can do without a designer. Specialists in this area can be involved in different areas, wherever it is necessary to focus not only on functionality, but also on the aesthetic presentation of information.
The modern graphic designer is a creative specialist. He not only knows and owns the methods of "information design", but also knows how to apply the means of the visual arts in his projects. Graphic design is considered an independent direction of applied art, and the work of the best graphic designers is evaluated on a par with the work of famous artists and other people in the creative field.
Examples of the work of specialists in this area can be found absolutely everywhere, you just have to look around. Designing advertisements, posters, banners on stands, leaflets, business cards, book covers, magazine and newspaper pages - all this rests on the shoulders of graphic designers.
The peculiarity of the work of this specialist lies in the need not only to provide the audience with certain information, but also to present and design it competently and beautifully. That is why a graphic designer combines several directions in himself. To be a good specialist in demand, he must correctly choose the means with which he can solve the problem. He also needs to be able to easily navigate the information market and figure out what kind of product which consumers will need. In addition, a graphic designer must be an excellent psychologist and understand the visual preferences of a particular social group.
For effective work in the design field, it is not enough to be able to draw and understand what consumers need. Without knowledge of a number of special programs, as well as programming languages and features of computer layout, any project can drag on for a long time. And the design sphere requires fast and high-quality execution of orders.
In particular, a specialist in this area cannot do without the ability to work in graphic editors (Adobe Photoshop, Adobe Illustrator, Corel Draw, Macromedia Free Hand, etc.). He will need knowledge of layout languages (HTML, XML, etc.). Although it is worth noting that a graphic designer can use ready-made materials (images, photos) in his projects. As a rule, such materials are purchased in special photobanks.
The position of a graphic designer in the Russian Federation is quite different from that of the same specialist abroad. In Western (and Eastern) countries, design has long been a widely demanded area. If you need to design the appearance of a particular object, improve the interior or develop a logo, no one will even think to deal with it on their own. They always turn to a master of their craft for help. And the result is usually worth it.
