Flyers are an effective marketing tool. They are cheap to perform. At the same time, with the help of mailing by mailboxes or distribution by promoters, you can reach a sufficient percentage of the desired audience. The main thing is to make the flyers attract attention.
Instructions
Step 1
First, write the text for your flyer. It should not be voluminous and contain unfamiliar terms. Express your thought in simple words so that it is clear to everyone. Emphasize the beneficial properties of a product or service. Don't get hung up on describing complex technological processes. They will be interesting only for professionals. Check the text for grammar and spelling errors.
Step 2
Come up with a slogan that matches the theme of the flyer. It should be short and memorable. For example - "hit on prices", "freebie", "new", "exclusive". It needs to be printed large and bright so that it can be seen from afar. If the flyers are handed out by promoters, it will draw attention to them. And as practice shows, this is important for mailing. Very often, advertising brochures are lying on the floor in the porches. The flashy headlines are sure to interest the most curious residents.
Step 3
Find a good quality photo that matches the flyer theme. Ask the printer in advance what size they should be. Find as many beautiful images as possible so that you can arrange them in different ways.
Step 4
Combine text, photo and slogan in the design program. Lay out all the components on a colored backing. Try several options. Ask your supervisor to approve the layout. Correct it according to the technical requirements of the printing house.
Step 5
Burn the layout to disk, remembering to attach separate text files and images. Check if the folder opens from disk. Send it to the print shop. Be sure to wait until a proof copy of the flyer is printed. Check if it looks the way you wanted. Only then run the entire print run.
