If the task is to write an article about the company, you need to develop a plan. Otherwise, you run the risk of missing something important, something that will help consumers to form a more complete impression of the company. In addition, when describing products or achievements, it is easy to forget about the so-called sales incentive. But for the sake of this factor, mainly similar articles are written.
It is necessary
- - a computer;
- - marketing plan;
- - the outline of the article.
Study your marketing plan - if it has been developed, of course. Usually, this plan precedes the opening of the company and contains the main business idea that answers the questions: what are you going to produce, who is the main audience and why it will purchase your products. To write a good text, you will also need information about the competitive advantages of the product being produced, in other words, a description of what exactly your product is better than the competition.
Make an outline for the article. The more developed it is, the more structural the material will be. Break the proposed text array into paragraphs and subparagraphs (the latter are also better deciphered). Be sure to start with an introductory part that describes your activity. Give the reader a short history. Write when you started working, major development milestones, etc.
Start writing the main body. It is most correct to start it with a description of the essence of the proposal (if you are writing an advertising text). In all other cases, start by describing the competitive advantage. Praising yourself, and even at the beginning of the article, is immodest, but competent PR specialists know that otherwise consumers can simply simply postpone the article, as if it did not interest them, and did not get to the point.
Write a few words about leadership and performers. Here you can describe your academic degrees, merit, participation in a particular work, etc. Remember that readers, regardless of what genre the journalistic material belongs to, always love articles written like “description of the problem - difficulties in finding a solution - a solution has been found."
Complete the text on an upbeat note. The wishes of the readers are not always appropriate, but something like that, in some cases even slightly enchanting, is necessary. Check for stylistic, spelling and punctuation errors. Moreover, it is better to do it twice: putting the last point and after about half an hour. It is also recommended to read the text to two or three close acquaintances or work colleagues. This way you can find out how your creation is perceived by ear.