Strategic management is a new direction in management science based on long-term planning and increasing employee motivation. The success of this management method depends on how correctly the long-term development goals of the company will be chosen and how much it will be possible to ensure their timely achievement. Like any technology, strategic management has a certain sequence of actions - functions carried out in accordance with certain principles.
Strategic management functions
Strategic management consists in the sequential performance of functions, the mechanism of action of which is applied both to the entire enterprise as a whole, and to its individual divisions and functional areas. The main functions include:
- long-term strategic planning;
- organizing and ensuring the implementation of the planned plans;
- coordination of actions of all structures of the enterprise for the implementation of the assigned tasks;
- motivation of personnel for fast and high-quality implementation of strategic tasks;
- constant control over how the developed strategy is being implemented.
Prospective strategic planning is based on the analysis of modern market realities and its monitoring. This allows us to assess possible risks and make correct forecasts of changes in the market situation, as well as develop the correct strategy, taking into account the distribution of available material and labor resources. Organization and ensuring the implementation of the outlined plans consists in the selection and coordination of governing mechanisms and structures, the creation of a single team, united by a common goal and a common corporate culture that supports the outlined strategic plan.
The coordination of the actions of all structures is aimed at the consistency and consistency of decisions made at the level of individual employees and departments, as well as the consistent consolidation of local strategies at the level of the management apparatus. Motivation, consisting in the development and use of a system of incentives, is necessary to create a creative atmosphere and material interest, prompting employees to qualitatively solve their strategic tasks. Control is necessary in order to track the progress of the assigned tasks, control its correctness and correct deviations in time.
Strategic management principles
Strategic management is based on the following principles:
- scientific approach combined with creativity and improvisation;
- Purposefulness aimed at the speedy fulfillment of the assigned tasks and achievement of strategic goals;
- a flexible approach that allows you to take into account changes in the market situation in a timely manner and make adjustments to the set goals;
- accuracy and maximum detail of the items of the strategic plan;
- a systematic approach to the formation of a strategy and the implementation of the assigned tasks;
- consolidation of functional strategies of all divisions of the company;
- the involvement of each employee of the company in the formation of strategic plans;
- providing the necessary conditions for their implementation.
