Communication with the buyer is an important part of the seller's job, whether you are selling real estate, electronics or clothing. A successful conversation with a customer determines whether a purchase is made, whether the customer leaves you happy, or never returns to the store. By following simple rules, you can become a sales leader in your industry.
Instructions
Step 1
Give priority to those customers who have previously made a purchase from you. Never lose sight of your regular customers. If a person once used your personal services or the services of your store and was satisfied with the service, he will not only continue to buy from you, but can become a source of new customers.
Step 2
For those who come to you for the first time, provide all possible support. It can be difficult for a beginner to make the right choice. Therefore, it will depend on your initiative and friendly attitude towards the buyer how his visit to the retail network or to the company you represent will end.
Step 3
Provide the buyer with complete and complete information regarding the object of the proposed purchase. Try to speak in the client's language and not overload him with professional or technical terms. After your explanations, the buyer should find out the main thing - how fully this or that thing can satisfy his needs.
Step 4
Be truthful, do not hide information about the real quality of the product and do not exaggerate its merits. If later it turns out that your words contained distorted information about the subject of the purchase, the buyer will certainly have an unpleasant aftertaste and distrust of you.
Step 5
Never impose a specific product on a customer. Give him choices and information for reflection. It is best if the client decides on the purchase himself, based on his tastes and preferences. If you become too persistent when offering a product, the buyer may respond with a polite refusal, turn around and go to your competitors.
Step 6
When communicating with the buyer, refrain from negative statements about competitors working with the same product. This not only goes against professional ethics, but also creates an unpleasant impression of your personality on the client. It often happens that a few words of approval addressed to a competing firm increase your credibility.
Step 7
If the purchase did not take place, do not despair. Try to give the customer a good impression of your business. Express your willingness to help him if he eventually decides to turn to you again. Politeness, friendliness and attention to the needs of a potential buyer will always be appreciated by him.
