A special marketing department is in charge of promoting sales in large companies. There are brand managers who plan and organize events aimed at increasing sales. In addition, there are marketing analysts who study the market, pr-managers and copywriters.
Instructions
Step 1
To promote sales, you need to own a minimal set of marketing tools. This is the ability to analyze the situation in the sales market by identifying the target audience. Possibility of drawing up a long-term sales plan. As well as experience in organizing advertising campaigns targeted at certain groups of the population. In addition, it is necessary to develop a competent incentive system for customer service managers.
Step 2
To ensure a constant flow of customers, run an advertising campaign. On the one hand, it should be aimed at an already existing consumer audience. For example, discount cards for regular customers, vip service, etc. On the other hand, to attract new consumers. These can be gifts for the first purchase, the opening of a new type of service, the introduction of an exclusive product into the line, etc.
Step 3
To identify the target audience to which the advertising campaign will be targeted, conduct market research. The best option in this case is focus groups. Find 10-15 people (respondents) who did not know each other before. Ask them all kinds of questions about the consumer properties of the product, attitude towards services, etc. Based on the data obtained, draw a conclusion on how best to advertise the product so that the coverage of the target audience is as large as possible.
Step 4
Engage multiple ad platforms. So consumers are more likely to be interested in the product. If you cooperate with advertising agencies, you can get a good discount when ordering a large number of brandwalls, TV and radio commercials, modules in the print press at once.
Step 5
The next step is to work with sales managers. Provide training to educate staff on how to handle clients correctly. In the classroom, the instructor will create various situations that the seller faces during his work. As a result of playing several behaviors, a number of the most optimal ways of communicating with different consumer categories are selected. This will allow not only to retain old customers, but also to attract new ones, having learned how to properly work with objections.
Step 6
Create a motivation system that will stimulate managers to be productive. It can be piecework wages, when the salary depends on the number of attracted clients.
Step 7
The marketing department and sales managers must communicate closely with each other. All planned activities should be discussed at joint meetings. In this way, ways will be developed not only to promote sales, but also to retain old customers by increasing the volume of existing profits.
