Copywriting School: How To Write An Interview

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Copywriting School: How To Write An Interview
Copywriting School: How To Write An Interview

Video: Copywriting School: How To Write An Interview

Video: Copywriting School: How To Write An Interview
Video: What is Copywriting? The ABCs of Copywriting for Beginners 2024, May
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So, the stages of preparation for the interview and the conversation itself are behind. Now in front of you is a blank sheet of paper (more precisely, a blank sheet of Microsoft Word), scribbled sheets of a notebook, photographs, reports, statistics, dictaphone recording … How to put all this in order?

How to write an interview
How to write an interview

Instructions

Step 1

Do not panic. The abundance of information is good. Moreover, most likely, this information will not be enough for you. Lay out everything you have separately.

Step 2

Decide on the main outline of the interview. What do you want to say? Just tell about a person? About his creative path? Tell about his journey? Tell about his parents? About the years of military service? About starting a business? Or convey his opinion on a specific issue. From the statement of the main idea of your material, and should proceed.

Step 3

Eliminate unnecessary things. Surely there is not enough superfluous information. If you're writing about a person's business, you don't need to talk about their parents, unless the parents played a key role in the development of the business. Of course, the parents influenced … You can limit yourself to only one phrase about them.

Step 4

Write down the questions. Exactly the questions you asked. And write the way your interlocutor answered you. Do not make long questions and answers in 1-2 sentences. This is the first sign of unprofessionalism. A good answer should be at least 1 paragraph (4-5 sentences).

Step 5

Do not tolerate speech mistakes in interviews. It happens that a person suffers from incorrect coordination of words or constructs sentences in a special way. And it happens that he inserts through each sentence "tree-stick". There is no need to carry over all these "peculiarities of speech" in interviews. Conversational speech is always spontaneous, therefore it is full of inconsistencies, inconsistencies and incorrect speech patterns.

Step 6

Don't be afraid to correct. "Smooth" oral speech, even professional speakers "slip" mistakes. And with any other person - easily.

Do not go to the other extreme - let the loader not speak the correct literary language. But the director of a travel agency is simply obliged to speak perfectly. Let in real life he cannot connect two words, but his secretary generally talked to you.

Step 7

Coordination is the final stage. Before submitting material to a newspaper or posting on a blog, you need to show it to your interviewee. This is important: after all, it is he who will have to answer for inaccuracies or mistakes that you can make.

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