The Copywriting School: How To Interview

The Copywriting School: How To Interview
The Copywriting School: How To Interview

Video: The Copywriting School: How To Interview

Video: The Copywriting School: How To Interview
Video: What is Copywriting? The ABCs of Copywriting for Beginners 2024, May
Anonim

Interviewing a copywriter and journalist is an important procedure. It would not be an exaggeration to say that interviews are an invaluable source of new knowledge and new information. It is in a conversation with famous and advanced people that there is a chance to learn something new for yourself and pass it on to others.

The copywriting school: how to interview
The copywriting school: how to interview

Take care of your appearance. The lion's share of success depends on how the respondent perceives you. Remember that you are greeted by clothes.

Show that you are a professional - stock up on a notebook and two pens, use a voice recorder and a camera. Take a USB flash drive with you - suddenly your interlocutor wants to send you something in electronic form, such as photos or reports.

Feel free to ask questions, even if you think they are stupid. They will not seem stupid to your interlocutor. But you will look stupid if you fantasize something from yourself in an interview and then pass it off as the words of the respondent.

Write down all the facts. All numbers, dates, names heard - everything must be written down in a notebook. Ask again if necessary.

Listen carefully to the interlocutor. Don't try to write down everything he says. Get the main point and write it down in a thesis. If you need a more detailed answer, transcribe his speech from the recorder.

Observe courtesy and etiquette, especially if the person you are talking to is older than you in terms of age or social status. As a rule, people of the old school are more sensitive to such moments.

Turn off your cell phone during the interview, but do not ask your interlocutor to do the same. But if your conversation is too often interrupted by calls, you can hint at this. Most interviewees themselves are embarrassed by such distractions and turn off their phones themselves.

Don't forget to exchange your contact information. You will probably need to clarify something or ask something, and, of course, agree on the material.

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