The best way to present new products is through a personal exhibition. In a relaxed atmosphere, you can win much more business victories than in your office. But how to create an effective invitation to an exhibition that will not get lost among the numerous business correspondence and attract the attention of the recipient?
Necessary
- - computer and internet;
- - graphics editor.
Instructions
Step 1
In order for your exhibition to attract a large number of visitors, it is necessary to develop an original, meaningful and intriguing invitation. When choosing a design and method of presenting information, be guided by the target audience.
Step 2
If you want to invite potential business partners, business and serious people to the exhibition, then go straight to the heart of the matter. Be clear about the novelty and perspective of your product, pay attention to its relevance. Busy businessmen will not waste their time developing "yesterdays". The style of such an invitation should be concise, restrained and strict.
Step 3
When inviting potential customers to the show, use a different strategy. For example, you are preparing an invitation to an exhibition of an innovative line of detergents. The bulk of your target audience is women. Therefore, exclude all difficult and incomprehensible terms, make sentences short but meaningful.
Step 4
In order for a customer-buyer to come to an exhibition for sure, he must be interested in the product. Or rather, not by the product itself, but by the opportunities that it provides. It is not the detergent itself that is important, but its environmental friendliness, safety and the number of plates that can be washed with it. Here you can use various epithets, similes and metaphors.
Step 5
Having decided on the content of the invitation, think over its form. If you are making an electronic invitation to an exhibition, then your creative thought is limited only by technical capabilities (the presence of animations, videos, audio messages and, of course, photos).
Step 6
But when ordering printed invitations, the frames are much stricter. You can make it in the form of a "book" by placing graphic information and a title on one side, and an advertising slogan, a brief description of the product and data (date, venue) - on the spread. You can also make an invitation in the form of a postcard. This option is suitable if the exhibition takes place on the eve of a holiday. On the one hand, place a graphic congratulation with a symbol of celebration and with your products, and on the back, indicate all contact information.
