Participation in an industry exhibition is an excellent opportunity to expand the horizons of your business, find new suppliers and partners, and most importantly, increase sales. In order for the event to be as efficient as possible and to justify every ruble invested, work at the exhibition must be planned in advance and properly organized.
Instructions
Step 1
Choose a location for your booth. The size of the exhibition space depends on the equipment and product that you plan to present. If your product is machine tools, prefabricated houses and other bulky structures that are unlikely to fit on a stand, install screens on which pre-assembled promotional videos can be broadcast.
Step 2
Provide the stand with the required number of handouts - leaflets, booklets, catalogs, product samples. Calculate in advance how much printed matter you will need. Do not save, there is nothing more unpleasant than brochures that ended at the height of the exhibition day.
Step 3
Decide in advance what you can offer and to whom. Do not give out expensive catalogs to everyone. Leave them for potential clients. They are also intended for small gifts, product samples and other nice little things with company logos. But flyers and inexpensive brochures should always be freely available. Replenish their stock constantly.
Step 4
Calculate how many employees will be required to run smoothly. Train staff. Equip all attendees with name badges and business cards. In addition to line employees, the constant presence of a top manager is desirable. It is needed for important negotiations, signing contracts and operational consultations.
Step 5
Inside the exhibition space, set up an area for conversations with potential buyers and partners. Buy tea or coffee, biscuits, mineral water. The food always makes a favorable impression on the guests. If you are a food business, treat visitors with your own products.
Step 6
Do not get carried away by free tastings, distribution of souvenirs and other promotions that attract onlookers from all over the exhibition. The benefits of such events can be if you plan to bring a new product to the market and want to introduce it to the widest possible audience. If you only sell wholesale, don't run sales at the booth - leave them to the retailers.
Step 7
Start work as early as possible and do not close the exhibition before the exhibition is closed. Your booth staff should be ready to receive visitors at any time. Pay attention to your neighbors in the exhibition - perhaps among them you will find not only competitors, but also potential partners.
