The efficiency of the trading enterprise is largely determined by the quality of the sellers' work. To improve customer service and motivate staff, it makes sense to organize a competition for the best seller in a store or retail chain. Such assessment activities should be carried out regularly.
Instructions
Step 1
Organize a competition for the best seller. Define the criteria for the success of employees responsible for direct promotion of products to the consumer. Set a timeline for the competition. Designate a person responsible for calculating the indicators. A special commission consisting of the most experienced employees and representatives of the management can evaluate the results of the competition.
Step 2
During the designated period, evaluate the objective performance of each of the sellers participating in the competition. Depending on the profile of the merchant, this can be the volume of sales of goods or the number of transactions concluded.
Step 3
Evaluate sellers on subjective criteria. Study the book of testimonials and suggestions to identify those who have done the best with customer service. Consider possible customer complaints about sellers.
Step 4
Watch salespeople work in real-life conditions. In this way, you can identify those employees who are the most professional in dealing with clients. Evaluate the business communication skills, as well as the behavior of sellers in non-standard and conflict situations.
Step 5
Make an exam to test your theoretical and practical skills as part of the competition. The form of such testing can be different. It is advisable to use a survey of employees on pre-prepared tickets, which include questions about the consumer qualities of a product or service. The practical part of the exam may include modeling the situation of communicating with a difficult client.
Step 6
Summarize the results of the professional skill competition. Determine which salesperson performed the best on the test items and performed the best in sales. Think in advance what the incentive will be for the winner. The best motivation for an employee is a cash bonus. But do not forget the moral satisfaction that an employee will receive if you place his photo with the explanatory inscription "Best seller" in a prominent place available for everyone to see.
