If you want to increase sales in a hypermarket, boutique or a simple store, you need not only to think over the pricing policy correctly, but also to select good staff. If your employees don't know how to talk to a customer, they are unlikely to make a purchase. But in the conditions of fierce competition, it is the human factor that plays the main role.
Instructions
Step 1
In order for a person to make a purchase, sometimes he needs to be convinced of the benefits of a particular product. Therefore, the sales assistant must be well aware of the quality characteristics of all products sold by the store. To think that a sales floor manager will study the technical parameters of all types of products on his own is a deep delusion. Therefore, you (if you are in charge of the staff) will need to periodically arrange master classes, during which you will need to acquaint your subordinates with this or that product.
Step 2
Sociability (ability to communicate) is another necessary quality for the successful work of sales consultants. Develop it in your subordinates, arranging role-playing games between them. Get in the habit of arranging 10-minute trainings before the working day, during which you will play a fastidious buyer, and your employee will be a seller who needs to persuade a “difficult” customer to buy.
Step 3
A good salesperson should be able to select a "key" for each potential buyer. In other words, in a matter of minutes, he must compose a psychological portrait of the client and, depending on his observations, enter into a dialogue with him from a certain phrase that will dispose the person to communication (contact).
Step 4
Thanks to the ability to feel people, the sales assistant should be able not only to say his weighty word in time, but also to know when to pause, or even keep silent. If the person who came to the store knows what he needs and where this thing is located, and it is noticeable from his whole appearance that the buyer does not intend to communicate, do not interfere with him. In this case, you do not need long beautiful phrases. A few sentences strictly on the case will be enough.
Step 5
It should also be remembered that some people do not like the attention of sellers at all: they begin to be shy and withdrawn into themselves. Therefore, in order to sell a product and leave a good impression of himself, a real sales assistant must feel the mood of buyers, not go into his pocket for a word, be able to be inconspicuous and perfectly know the assortment of his store.
