Everyone knows the secret of successful sales. The more people talk about a product, the more often it appears in the media, the more consumers will be interested in buying it. But there are a few more principles to drive sales.
Instructions
Step 1
To establish sales, the product needs to be advertised with high quality. Advertising should be aimed both at the already existing consumer audience - bonus cards for regular customers, vip - service, etc., and at attracting new customers - discounts on the first purchase, gifts for new customers, etc.
Step 2
To identify the target audience to which it is worth targeting an advertising campaign, it is necessary to conduct marketing research. One of the options for analyzing the target audience is focus groups.
Step 3
To conduct this study, it is necessary to select 10-15 people (respondents) who do not know each other. They will be asked all sorts of questions about the consumer properties of the product, attitude to the service, etc. Based on the data obtained, it is concluded in what way is the best way to advertise the product so that as much of the target audience as possible is covered.
Step 4
The more advertising platforms are involved, the sooner consumers will purchase the product. In addition, working with advertising agencies, you can get good discounts when ordering a large number of billboards, TV and radio spots, modules in popular publications at once.
Step 5
The next step is to work with sellers. To establish sales, it is necessary to conduct training, train personnel in the correct treatment of customers. During the training, the instructor will create various situations that the sales manager faces in the course of his work. As a result of playing various behaviors, several of the most optimal ways of working with various categories of consumers are selected.
Step 6
Dealing with complaints is an important point in building sales. The less low-quality goods, and, accordingly, dissatisfied customers, the better the product will sell. "Word of mouth" has not yet been canceled. This is especially true in small settlements where everyone knows each other.
Step 7
The presence of all these components is the key to the success of the product in the consumer environment. If any of the principles are missed, it can lead to a churn of buyers. Therefore, when drawing up a marketing plan, starting the introduction of a new product on the market, or promoting an old one, it is imperative to take these rules into account.
