The menu is one of the factors that directly affect the success of a cafe. Well-chosen dishes attract visitors and make them want to come to this place again.
Necessary
Customer Questionnaire, Food Suppliers, Menu Making Materials, Chef, Waiters
Instructions
Step 1
Consider the opening hours of the café. The daytime and evening menus are different. During the day, waiters can recommend not only dishes to order, but also set meals. The kitchen may not work closer to night. In this case, visitors will be offered snacks from the bar.
Step 2
Decide on the age category of your cafe visitors. This will become decisive when composing the menu. The menu should include dishes not only for adults, but also for children. At the same time, dishes for children should not be limited only to sweets. Also include steamed and vegetable dishes.
Step 3
Choose the direction of the cuisine that the cafe will offer. If it becomes a national cuisine, then carefully study the features of its dishes. Also, find a professional chef who knows how to cook food of this particular nationality. The quality of food will play a huge role in this. This will become one of your advantages over your competitors.
Step 4
Choose the dishes on the menu in such a way that the food suppliers can provide the cafe with everything you need on time and systematically. This will help you avoid situations where a customer places an order and you have to refuse him due to the lack of any ingredient. If, however, it happens that suppliers are late in delivery, consider the dishes that you could offer for replacement.
Step 5
Conduct a survey of potential customers in your cafe. The survey should be small and contain several questions, for example "What dishes would you like to see on our menu?", "How long are you willing to wait until your order is ready?" Questions like these will help you decide on the dishes that you can actually cook, based on the capabilities of the cafe.
Step 6
During the opening hours of the cafe, identify the dishes that customers most often order. They can be made a "highlight" of your cafe by diversifying the recipe of these dishes. Also, such monitoring will help you track the preferences of visitors. In order to popularize rarely ordered menu items, arrange promotions and special offers. Also, such menu items can be marked as "Dish of the Day". This will draw the attention of customers to them.
Step 7
Give great importance to menu design. It should reflect the general style of the establishment, in particular the logo or brand name. Dishes must contain ingredients. All text should be well readable and understandable. In addition, the menu should be designed from an aesthetic point of view. The materials for its manufacture should also contribute to its high-quality appearance.
