In order not to go bankrupt during a crisis, you need to increase the number of sales. Given the unstable situation, this is difficult to do. But do not give up and go with the flow. A crisis is a time for change.
Instructions
Step 1
In times of crisis, many entrepreneurs cut their staff. This is an expected step. To cut costs, fire some employees. Distribute their responsibilities to those who remain. Don't fire anyone from the advertising and sales departments.
Step 2
Explain to marketers and salespeople that they need to do their best. Inform that employees who do not work well, you will fire. Change the salary system for the sales department. Let most of their income be a percentage of transactions. Lower your salary and increase your interest rate.
Step 3
Post more free ads and barter. Actively promote information about your organization on the Internet. Create groups on social networks, advertise on free message boards. This can be done at absolutely no cost.
Step 4
Develop a new brand yourself. It should be memorable. Promote it actively. Change the company logo. Make it original.
Step 5
Choose several competitive advantages of your product or service. Develop all promotions with information about them. Find out all the shortcomings of your work and try to get rid of them in a short time.
Step 6
Invest less money in creating standard ads. Avoid TV and radio commercials. Use low-budget and memorable promotions that you can carry out on your own.
Step 7
For example, put promoters in crowded places. Have at least one piece of clothing with your logo on them. Buy balloons (you can put your advertisement on them). Let promoters donate balloons to people on the street. This promotion will cost you a small amount, but will greatly increase your brand awareness.
Step 8
Try to retain every customer. Develop a motivation system for them. These can be discounts, gifts or additional services.
Step 9
Expand the list of services provided. For example, if you sell flowers, arrange delivery for a small fee.
Step 10
Attract customers by distributing discount cards. This can be done using the services of promoters, organizing direct mailing or using the Internet.
