The world of sales is as cruel as the world of the jungle - everyone here fights for a buyer to the last drop of their nerves. However, there are little tricks and tricks that can help you take your sales to a whole new level. If you also work in sales and want to raise their level in some way, perhaps some tips can help you.
Instructions
Step 1
Master the "catch-up sales" technique (or, as it is also called, cross-sale). It consists in the fact that immediately after a sale has already been completed, you offer the buyer to purchase something else. Selling something to someone who has already purchased something from you is much easier. To do this, immediately after making a purchase, recommend another product to the customer. Statistics say that fifteen to thirty buyers agree to purchase an additional product. This system is used, for example, at McDonald's - note that when buying, for example, potatoes, you will be asked: “What will you drink? Would you like some sauce for the potatoes?"
Step 2
Add gifts and bonuses to your product. They always attract customers - because they think that they are making a purchase with a profit. In fact, you can raise the price of the main product exactly by the value of the gift and bonus, or even more. At the same time, the goods will still be bought, because the buyer will feel that it is profitable. Very rarely, a buyer can realistically estimate the value of a product. Remember that buyers are not very active in following all kinds of special offers on their own, so in addition to advertising, report them directly upon purchase.
Step 3
Sell goods by installments. But this, of course, must be done wisely. Mark on the price tag not the full price of the product, but the one that he will have to pay every month. After all, the price tag is "only 1000 rubles a month!" much more attractive than "12,000 rubles". On a subconscious level, the buyer will perceive the product much cheaper than it actually is. You don't even have to make any additional markups - the possibility of buying by installments will attract many buyers, and if they pay in a timely manner, you will only benefit from this.
Step 4
Apply the formula, which is called "Formula 997" among professionals. More often this formula is "999". That is, with this formula, instead of a thousand, you indicate the price "999" or "997". On a subconscious level, such a price is perceived as lower, although the loss of one or two rubles is unlikely to hit your pocket hard. On the contrary, it will attract more buyers.
