Placing billboards allows you to increase sales of products. When designing billboards, you need to take into account the color scheme, originality and ease of perception of the key message by the target audience.
Instructions
Step 1
Define your target audience. Although billboards will be placed on city streets, they may not be for everyone at once. Of course, there are exceptions. These include, for example, social billboards. But more often than not, the purpose of a billboard is to sell or promote a product intended for a limited group of people. You should know the main features and preferences of this group and take them into account when designing all advertising products.
Step 2
Choose a color scheme for your billboard. Typically, it should match the colors associated with your company. For example, you can use the color scheme of your logo. Consider what colors your competitors have chosen for their billboards. After that, opt for contrasting colors to make your ad stand out from their background.
Step 3
Determine the key message that you want to convey to your target audience. It doesn't have to be too complicated. Give it its original shape. This will increase the likelihood that your message will be remembered by the target audience. The main inscription placed on the billboard should not contain more than 7 words. Otherwise, it will be remembered much longer.
Step 4
Based on the fact that this kind of activity is highly individual, each company must independently decide what will be shown on the billboard. The main thing is that the picture attracts your target audience. Create several variations of the images that you would like to place on the shield. Choose three of the most successful ones.
Step 5
Do some research to help you decide which is the best option. Gather a focus group and show them the three images that were ultimately chosen by you. Based on your research, determine how clearly each concept conveys your key message. Choose the one that does the best job at its function.
