To ensure a stable income, it is necessary not only to constantly attract new customers, but also to retain existing ones. There are a number of guidelines you need to follow to increase customer loyalty, regardless of your industry.
Instructions
Step 1
The key factor that has always provided, is and will continue to be of decisive importance for the degree of customer loyalty is the level of service. This is not only a standard sales technique for identifying needs and selecting an option, it is also a human attitude. The client wants to feel that they are being taken care of, that their interests are the priority, and not the sales plan. Make courteous and welcoming communication a rule of thumb for all staff when communicating with a client.
Step 2
Be sure to put into use loyalty cards, as well as cards with a cumulative discount system. Alternatively, you can also consider providing discounts for the purchase of a large volume of products, as well as for attracting new customers - the list of possible benefits that regular customers receive from you can be expanded indefinitely. The main thing is to make it clear to the client that it is profitable for him to work with you, because due to this he not only receives high-quality service, but also a number of bonuses.
Step 3
Remind the client of yourself regularly. Sending out standard advertising brochures and catalogs is rarely a big success - too many companies are taking advantage of this opportunity. Much better would be such an option as a personal letter sent in order to obtain information about what services the client would like to see, what products he is interested in and what he would like to change in the current service system. Undoubtedly, all letters will be drawn up according to the same sample, so it is advisable to change the design and text from time to time. This will help keep the client feeling important to you.
Step 4
If your business is related to the sale of equipment, it will be important to provide the client with a business card with technical support contacts when selling goods. Your customer will feel like they are being cared for and not just looking to sell the product. In general, the practice of providing business cards works well even if the person does not buy anything, because he was not going to do it here and now. In this case, when he is going to make a purchase, he will sooner come to you or call you. Do not forget to mention the possibility of providing information on the product of interest using the phone number indicated in the contacts on the business card - this will save the client's time and once again provide an opportunity to feel care about his interests.
