Often, when reading newspapers and magazines, you can find interesting articles with bright headlines, informing readers about various events. They are called press releases and have their own distinctive features.
Press release is the most common form of PR information dissemination. PR specialists use it to publish important and relevant information about an organization and events related to it.
Press releases are of several types. The press release announcement contains information about an event that will take place in the near future. Sent out on time, it will ensure the presence of the press at the event. A press release news informs about an event that has already taken place. Brief comments of interested or involved persons are added here. Finally, an informational press release warns of an ongoing and unfinished event. It contains an account of the current state of affairs at the scene or a new turn in them, assuming that the public is already aware of the main news.
The text is usually about one printed page and follows a logical chain: Who? What? When? Where? Why? How? The initial sentence of the material should answer the first four questions. It is not recommended to start with the question "When?" Clarifications and additions to these answers are given in the following sentences. The second paragraph may contain information to answer the questions "Why?" and "How?", indicating a connection with past or future events. An important part of the press release is the headline, which the journalist compiles according to the topic of the text. The headline should be bright enough to interest everyone who reads it. Most large organizations have special forms of press release writing.
The technical side of the text is just as important as its content. The company logo must be located at the top of the page. Below is the contact information and address of the organization. It is not recommended to use a font larger than 14 and smaller than 12 point size.
