Journalists and PR managers are constantly asking the question: "How to write a press release?" On the one hand, it is necessary to compose a press release in such a way that it is interesting, on the other hand, it is necessary to achieve a great return from the publications.
There are several requirements for the structure of a press release. The structure is standard, but books on journalism teach that in the beginning it is necessary to answer the questions: Where, When, Who and What. The first part of the press release should include the most interesting information, then the details, details and then the background information. This is about the structure of the news.
You can write a company press release using a similar principle. Don't send a one-line press release - what can you write from a 200-character source? It would be nice to fit a press release on one page - this is a normal length, but not one or two sentences. After writing a press release, consider what questions the reader might have, then include the answers to those questions in the press release.
A commercial press release can be easily distinguished from a government agency press release. The texts of the first are notable for their liveliness, while the second has a dry clerical text. It is quite difficult to read ornate phrases. But it is also difficult to write interesting text based on such information. Therefore, try to write press releases in clear text, without complex phrases and phrases. The text can be checked for readability and euphony using a text editor Word. You need to call the spell checker, go to the "Tools" menu, then select "Spelling" or press F7. The text will be checked, after which information will appear in the window with the number of characters, paragraphs and sentences. But that's not the point. Basic information will be located at the bottom of the window: educational level, euphony, ease of reading and the number of difficult phrases. These parameters show how well the text turned out.
Company press releases should be accompanied by headlines. Signs of bad form are headlines titled "Press Release". Better to come up with an interesting headline that will stimulate the reader to read the text. Do not forget to add your contact details at the end of the press release: phone number, ICQ and email. Do not forget to write the name of the responsible employee.
