The copywriter is often confused with the author of the material. In fact, they are not the same thing. And if the duties of the second include only writing texts on a given topic, then the first is mainly engaged in drawing up slogans. Of course, he also writes articles, but they are all of an advertising nature, i.e. their goal is to sell a specific product or service.
Instructions
Step 1
It is not surprising that a copywriter receives significantly more than an author per thousand characters produced. That is why many people who make a living by writing articles want to "break through" into the profession. The easiest and at the same time difficult way to find a job in this position is to register on the exchange and offer your services to potential customers. The process of joining the performers is relatively easy, but if you choose this path, then prepare yourself to face stiff competition.
Step 2
Prepare a portfolio, be sure to include the materials that you plan to write. If you are ready to spend your time only creating texts for one-page sites, then add several options for successful work. Thinking of writing reviews with advertising overtones, prepare them. There are no examples - write and post on any site suitable for this, for example this one: web-3.ru. Or you can create a blog on free hosting
Step 3
In the portfolio of every copywriter planning to write selling articles for sites, there must be texts for such sections: • home page; • about the site / company; • about products; • work performed / services rendered; • contacts. All these sections are found almost on any commercial resource, therefore, the availability of high-quality works written for them increases the likelihood of receiving an offer for long-term cooperation. The fact is that it is much more convenient for a customer to work with one specialist than to recruit a whole team.
Step 4
Take care of references - they significantly increase the chances of successful employment. Reviews on exchanges serve as a very good proof of confirmation of your competence in a particular issue, and to some extent experience and knowledge: their reliability is more difficult to question than letters of praise on a personal website. If you are a really competent specialist in the field of writing texts, then it will not be difficult for you to enlist the support of a couple of customers, to do a simple job for them and get a few positive lines for it. On its own resource, recommendations made according to such a plan look solid: • name and contact information of the referee; • a brief description of the task that the copywriter faced; • what was done for the successful implementation of the project; • how much the result obtained met expectations; • assessment of personal and business qualities of a specialist.
Step 5
Armed with references and a good portfolio, set out to find a job that's right for you. By the way, you can pick it up "without leaving the checkout", on the same text content exchange. However, if your "place in the sun" must be in the office, then it is better to turn to traditional methods: • post a resume on job sites • send information about yourself to professional studios • leave responses to employers' proposals.
Step 6
The main thing is to remember that in this profession there is a rule: "First you work for the name, and then the name works for you." If you are a beginner copywriter, then moderate your appetites for earnings - an inexperienced employee will never be paid much at once. But you shouldn't dwell on the numbers for a long time either. For several years, many specialists have remained professionals "for one dollar", while others at this time manage to raise the bar to a level several hundred times higher than the initial one.
