Press conferences are a great way to organize press coverage of an event. They are necessary to convey important information to the media and provide an opportunity for journalists to ask questions. But in order to adequately hold a press conference, you need to thoroughly prepare for it.
Necessary
- Nameplates and job titles of speakers.
- Handouts are additional information, statistics, quotes.
Instructions
Step 1
First, you need to identify the reason for the press conference - it should be something important: the start of a promotion, your company's anniversary, or an urgent statement.
Step 2
Define the topic and the composition of the participants. Typically, 1-4 participants will speak at a press conference.
Step 3
Set the day and date for the press conference. Traditionally, Tuesday, Wednesday and Thursday are considered the best days for press conferences and briefings. Make sure there is no event on this day that is larger than yours.
Step 4
Choose a room. Prepare the hall, check for microphones, extension cords for sockets, chairs. Take care of the lighting, which is especially important for TV people.
Step 5
Determine the range of media to be invited to the press conference. Call the editorial office the day before and ask who will be present for sure. Prepare and send to the media a press release, where it is necessary to indicate the place, time and date of the press conference, as well as a list of issues that are planned to be covered.
Step 6
Start your press conference as soon as possible. Allowed start delay - 5, maximum - 10 minutes.
Step 7
The press conference begins with greetings from the journalists present. Then the floor is presented to the participants of the press conference. It is advisable for each speaker to keep within 5 minutes. The official part of the press conference usually lasts 30-40 minutes. After the presentation of all participants, journalists are invited to ask questions.
Step 8
After all the questions have been asked, a separate interview of the participants is possible.
Step 9
Don't forget to thank all the journalists for attending the event.
Step 10
Check that press releases have been sent to media outlets that did not attend the press conference.
