The market of design services today is developing so dynamically that it is sometimes very difficult to choose the best specialist. Attracting a good designer can be the key to a successful project or high-quality implementation of a media plan. That is why the efforts spent on finding a professional are unlikely to be superfluous.
Necessary
the Internet
Instructions
Step 1
Formulate clear requirements (or terms of reference) for a potential designer. Before hiring such a specialist, you must have a detailed understanding of the planned work. Provide the desired result of cooperation in as much detail as possible.
Step 2
Start searching for a designer online and through recruiting agencies. Give preference to a designer with a narrow specialization: a real professional will never be able to deal with all aspects of high quality.
Step 3
Browse the portfolio of finished works of the selected designer. As a rule, each specialist has his own website, where you can get a detailed understanding of his activities. The ability of a designer to competently "sell" himself and his work is an important criterion for the client's choice. For even more detailed information, you can contact previous customers. Their opinion will be no less important than the official information.
Step 4
If your company needs a designer to complete a large project or implement a full cycle of advertising activities, at the initial stage entrust him with only one task. Let it be the creation of a logo or any layout. So you can immediately assess the creativity of the selected specialist, the quality and timing of execution. If you are satisfied with the work, proceed to the implementation of the next steps.
Step 5
State your wishes in as much detail as possible. This is best done in writing. An experienced designer will always provide you with a briefing procedure that will include your answers to many of his questions regarding an assignment or project. Attach photos, illustrations, works of other masters to the finished brief: all this will become an additional source of inspiration for your designer.
Step 6
When negotiating the terms of cooperation, always ask the designer to do some initial work options for you. This is how you can understand whether you are moving in the right direction. Choose the best option and explain in detail how you need to refine it.
