The popularity of the store is influenced not only by the quality and cost of the goods. A beautifully designed showcase will allow you to show your best samples in a favorable light and attract new customers to you.
Instructions
Step 1
A color scheme can both attract customers and scare them away. Red is the color of passion, it gives a person determination, including for making a purchase, but in excess it can cause irritation. Yellow gives the object of advertising "intelligence", it should be used when selling gadgets and household appliances. The effect of blue is the same as red, but it is not annoying. Purple will emphasize the originality and creativity of your products, while white will let the customer know that you are honest and open.
Step 2
Avoid elaborate and elaborate designer stands when decorating shop windows. The simpler the design is, the more the client will like it. Fantastic, sophisticated shapes with lots of details can subconsciously alienate the buyer. In addition, they are likely to attract more attention than the product on display.
Step 3
The brighter a showcase is lit, the more people it will attract. It is not worth saving on this. Also, with the help of light, you can divide the showcase into zones, making the part with the goods in greatest demand brighter.
Step 4
The trade showcase should not be overloaded. The buyer will simply get tired of looking for the necessary products, and he will go to another department. At the same time, it should not give the impression of being half empty. It is advisable that each product has a price tag: customers do not have to look for a seller to ask the cost of a particular thing.
Step 5
Make an exposition in the window with the participation of the product. School supplies can be imagined as they will look in a schoolchild: pencils are in a pencil case, a sketchbook is peeking out of a brand new backpack.
Step 6
Use photo panels as a background on which the customer can see the product in use. Thus, with a minimum concentration of attention, the client will be able to receive complete information about the products offered.
