There are many ways to attract new employees to your firm. For this, there are Employment Centers and recruitment agencies. There are many sites on the Internet that post vacancies and resumes. But still one of the most popular options is submitting an ad to a print publication.
Necessary
- - computer;
- - access to the Internet:
- - copies of local newspapers;
- - ad coupon;
- - money for payment.
Instructions
Step 1
Analyze the printed publications that are distributed in the locality you need. These can be large publications, such as the newspaper "Work for You", and local ones with small print runs. Each has its own advantages. Central or regional publications come out in large circulations, but they may not fall into the category of readers that interests you. Local publications, one way or another, end up in the hands of people living in a given locality. If you need a large number of employees and you also have sufficient funds, submit advertisements to several newspapers.
Step 2
If there are several newspapers published in the city, choose the one with the largest circulation. You can also give preference to a small media holding. For example, if a newspaper, radio and television editorial offices are gathered under one roof, there is a chance to submit advertisements quite cheaply to all media of the holding.
Step 3
The overwhelming majority of even small newspapers already have their own sites and often with a special field for private and commercial ads. There are also posted the conditions, which ads are published free of charge, and which - on a commercial basis. Job advertisements are classified as commercial. If there is no such form, look for the email address of the sales department.
Step 4
Write your ad text. Indicate in it the name of the company, the specialties that you require, the qualifications of workers, wages and working conditions. Write the address where applicants can contact and contact phone number. The nationality, gender and age of prospective employees should not be indicated. Many newspapers publish this, but then the editor has to answer the questions of the prosecutor's office.
Step 5
If you are submitting an advertisement to a central or regional newspaper, be sure to indicate the city in which the company is located, and how future employees from other cities will be able to solve the housing issue. Moreover, the ad should be short enough.
Step 6
Ask about the amount and form of payment. As a rule, payment is made by bank transfer. The invoice will be sent to you in the reply or to the address that you indicate when filling out a special form. Do not forget to indicate your contact phone number.
Step 7
Think about how your ad should look. It can be published among other ads. In many small newspapers, this will cost as little as one copy of the newspaper. To make your text more likely to catch the eye of potential employees, order an advertising module. Please be aware that rates vary based on module size and space in the newspaper. The front page and TV spots are usually the most expensive.
Step 8
If the newspaper does not have a website, contact the sales or advertising department directly. There you can agree on the text, pay on the spot or take an invoice. In the second case, the ad will be published after you submit a paid receipt.
