Every professional works with a good database. Such a database contains contact information for quick communication with potential clients. A quality base is collected according to a specific algorithm.
Necessary
Domain and hosting for the site
Instructions
Step 1
Create a free guide and post it online. This guide should contain information that will attract your potential customers. Let's look at a specific example: Let's say your company refills cartridges. You would like to have a good base of businesses interested in such services. You can draw up a special guide "How to save 20% for a company on refueling cartridges". Execute this document electronically and post it on a separate website.
Step 2
List 3 reasons on the site why you should urgently study your free guide. You can describe something like this: - find out why low-quality refueling reduces the life of the printer by 3 times;
- how to fill the printer with high-quality ink and at the same time save 20% of funds already this quarter;
- why the ink in the cartridge runs out at the most inopportune moment and how to avoid it. You should not advertise your services on the website. You are advertising a free guide in which a potential client can learn something important to himself.
Step 3
Write on the website an invitation to receive your free guide. But don't give a link to download the file. Instead, post a newsletter sign up form. This way, the prospect will first give you their contact details before getting a free guide.
Step 4
Start advertising your free guide in places where your potential customers go. These can be specialized sites on the Internet, newspapers, magazines, etc. Your task is to interest customers and invite them to your site. This will start to automatically build a quality base. People will get good guidance and you will have contacts to connect with.
Step 5
Write a new free guide and create a separate site for it. Repeat all the steps from the beginning and do it constantly to get new active contacts. Your base will grow continuously.
