The customer base in many sales and service companies is a valuable resource. Detailed information about clients will allow you to analyze your work, inform buyers about promotions and special offers, stimulate the target audience to return visits to you.
It is necessary
- - computer program;
- - discount cards;
- - discount coupons.
Instructions
Step 1
Develop a technical foundation for building a customer base. It can be either a regular Excel file or a multilevel program created for your personal needs. The main thing is that you can store and analyze all the necessary data about customers: name, contact information, history of purchases or services provided, nuances of service. For convenience, keep the database in a printed form, in specially structured folders.
Step 2
Make it so that the client himself wants to share information for your database. The most common way is to fill out a questionnaire in exchange for discount cards. This method will allow you to record the amount spent by the visitor, as well as the frequency of visits to your company. The process of filling out the questionnaire should not take more than 1-2 minutes from the visitor, so as not to make him wait and get nervous. Do not ask for too personal information: name, city of residence and contact method are enough.
Step 3
Leverage existing customers to attract new ones. The conditions should be really challenging. For example, for every friend you refer, a member of your customer base gets a large one-time discount on their next order or purchase.
Step 4
Accessing a customer base from competitors or similar companies is a great way to lure customers over to your side. If we are not talking about classified materials or illegal methods of obtaining such data, this method is quite justified. For example, you worked in a women's clothing store, and now you are going to open a beauty salon. If it is possible to retain access to the contact information of customers, feel free to use it. This way you will not damage your previous business and get a chance to gain new clients. Also try to exchange bases with partners if your goals do not overlap. For example, if you are organizing children's parties, you can mutually share customer contact information with early childhood development center management.
